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Cindy Blankley – IT ERP Manager for IC Group  and
Tine Raahauge – Project Manager for By Malene Birger:


“The Apps4Fashion solution provides the rare combination of strong functionality with fashion flair, finally offering the answer to our extensive search to find a tool that would reflect each of IC Group’s brands’ unique profile, while retaining a shared set of standard features and interfaces.

During this time Apptitude has been available for frequent consultation and been able to answer almost any question we could throw at them, meanwhile continuously improving the product, keeping abreast of new opportunities as well as desired features from its partners.


The Danish distributor Agidon has provided stellar consulting support; we have found their experience invaluable in all areas from technical integration to onsite training of the sales teams in Copenhagen and Stockholm.


By Malene Birger is the first of IC Group’s brands to launch the app, and the enthusiasm from the sales team has been overwhelming right from the start.  Many of the most popular features are simply standard functionality, but just as fundamental to us is the ability to customize the look and feel, so that the experience is different even for agents who already know the app from the other brands they sell.”



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